tag:blogger.com,1999:blog-1422777793689393172012-01-18T22:01:31.227-08:00Boost your *Brand Quotient and your bottom line with branding expert and author Sandra Sellani.Learn practical branding tips you can implement immediately.Sandra Sellaninoreply@blogger.comBlogger71100tag:blogger.com,1999:blog-142277779368939317.post-7810793986133340782011-02-13T20:40:00.000-08:002012-01-18T21:52:43.577-08:00

On a recent visit to Tokyo, I was reminded of how much attention the Japanese place on the brand experience. Whether their actions were intended to bolster their brands or were merely a demonstration of cultural practices, the end result was the same. I was treated as an honored guest and given remarkable, memorable experiences at every turn. Everything Communicates.  Business cards are

Sandra Sellaninoreply@blogger.comtag:blogger.com,1999:blog-142277779368939317.post-34012736116728850812011-01-02T19:23:00.000-08:002011-02-13T19:14:58.446-08:00

The look and message of your company’s collateral materials are only two manifestations of your brand, but they’re important ones. One way to get perspective on your brand image is to do a Brand Communications audit. Put all of your materials – brochures business cards, website page print outs, fliers, forms, fax cover pages, templates, sales materials, PowerPoint templates, proposals,

Sandra Sellaninoreply@blogger.comtag:blogger.com,1999:blog-142277779368939317.post-88199734769541885312010-09-26T14:19:00.000-07:002010-09-26T16:43:44.403-07:00

Personal Branding for Business Executives The development of a personal brand, like the development of a business brand, isn’t just about “window dressing.” It is a strategy that involves discovering what makes you different and leveraging that difference to optimize returns.  Well-branded businesses do this on a regular basis.  But one of the greatest challenges we have as individuals is the

Sandra Sellaninoreply@blogger.comtag:blogger.com,1999:blog-142277779368939317.post-3213984616785585782010-08-23T00:43:00.000-07:002010-09-12T09:34:34.572-07:00

I haven't seen the movie Eat, Pray, Love and now I don't want to. This movie's brand is being pimped out on HSN like a sole hooker at a Teamsters' convention. The EPL brand is being used to sell every product imaginable from pillow cases to lip gloss to kitchen appliances. Who's responsible for this? Are they intentionally trying to dilute and cheapen the brand or is this just a biproduct of an

Sandra Sellaninoreply@blogger.comtag:blogger.com,1999:blog-142277779368939317.post-49588255316720305362010-07-31T11:25:00.000-07:002010-08-23T08:50:34.293-07:00

Mel Gibson as Colonel Sanders The short answer is “no.” It’s easier for a business to rebrand after a fall from grace, than it will be for Mel Gibson. Corporate leaders can dismiss a CEO at the center of a scandal, implement new company policies to prevent further mishaps, or create an innovative strategy to demonstrate a commitment to positive change. When post-crisis branding is done

Sandra Sellaninoreply@blogger.comtag:blogger.com,1999:blog-142277779368939317.post-23227742801642181672010-07-14T23:36:00.000-07:002010-07-31T11:31:20.860-07:00

How many WalMart employees does it take to wait on a customer? (or erode a brand?) 9:22 PM PDT, July 13, 2010 Today someone asked me if I would go to WalMart to purchase a TV for them. I tend to make my own purchases online, but she had asked me to go to this particular store because they were having a sale on the TV she wanted. When I approached the customer service counter, there were three

Sandra Sellaninoreply@blogger.comtag:blogger.com,1999:blog-142277779368939317.post-57014748218826184942010-07-13T21:25:00.000-07:002010-07-31T11:32:11.522-07:00

Recently the CEO of a successful Southern California company told me that he was interviewing a girl for a job opening. During the interview, the girl's cell phone rang. She picked it up and had a conversation for 15 minutes while he waited. Needless to say, she didn't get the job. Sometimes people lose jobs and have no idea why because they don't understand how they are perceived by others. The

Sandra Sellaninoreply@blogger.com